JAEGER-LECOULTRE REVERSO CLASSIC 18K PG

Jaeger-LeCoultre Reverso.

Jaeger-LeCoultre is a "true manufacturer" that produces all the parts in its own workshop called "Grand Maison" and even assembles them.

Since its founding in 1833, Jaeger-LeCoultre has produced more than 1200 calibers.

The beginning of the current Manufacture brand began in 1866 with the gathering of various watchmaking techniques in the Vallée de Joux by Erie LeCoultre, son of Antoine LeCoultre.

It can be said that a design with a bold idea came out because all processes from design to manufacturing and assembly can be done in-house.

The first model of this Reverso was born in 1931. It is said that the birth was triggered by a request from a British officer stationed in India, "I want a wristwatch that can withstand the impact of a polo game."

Certainly, the competition of polo, which handles sticks while riding a horse, is very shocking. If you wear an ordinary watch, it will break.

However, the windshield is vulnerable to impacts, so it is unavoidable that it will crack as soon as a strong force is applied.

I think the designers of LeCoultre at that time had a lot of trouble. In the 1930s, there was no hard material such as sapphire crystal used in today's watches.

I don't know if I was worried and worried, and when I couldn't think of it with a normal watch design, I couldn't think of "Picone!" Was it okay if the case back was on the surface (confusing)?

Slide it like this, put it on the edge, and then flip it over. If you flip it, it will be on the back side, so if you put it back in its original position ...
It fits neatly like this. Even if you use it in this state, this is an ant.
Since the windshield part that is vulnerable to impact is on the inside, it seems that it is okay to hit it with a stick while wearing a polo. (I'm afraid to try if I can withstand the impact of hitting with a stick)
The back side in the normal state has a satin finish with such fine lines. The upper part is "JAEGER-LECOULTRE" and "REVERSO", and the lower part is the Ref (model) number.
There is another part of this watch that has been made with great effort due to the engraved connection.
The inside of the back cover that appears when the case is inverted also has a cloud-like decoration called a perlage finish, and Jaeger-LeCoultre's engraving on it. Contains a hallmark that certifies the purity and dignity of gold and platinum.

To explain the Hallmark a little more, it is a stamp that certifies the type and purity of the precious metal, the place where it was inspected, the age, and the manufacturer.
You can tell the location and age from the marks on both ends that are engraved with 750.
The size of Reverso is difficult to understand because it is designed to be connected to the rug. I shot it side by side with the Cartier Tank LM size for easy size comparison.
Cartier Tank LM It is 23x30 mm. The case size is almost the same, but it feels like the upper and lower lugs are added a little. I don't think there is a difference in size between the tank and that much.
The crown is also 18K PG and has the Lukult logo engraved on it.
The dial design also strongly reflects the elements of Art Deco that were popular at the time in the 1930s.


What is Art Deco?

The official name of the International Exhibition of Modern Decorative Arts in Paris, held in 1925, is "Exposition Internationale des Arts Décoratifs et Industriels modernes". It came to be called "Art Deco" after it was abbreviated as "Haku".


Time: Mid-1910s-1930s
Location: Popular mainly in Europe and the United States (New York)
Design: linear
Motif: Geometric figure
Atmosphere: Functional and practical
Fields: Architecture, furniture, paintings, posters, crafts, fashion, etc.
Meaning: Decorative art

Quoted from https://twist-design.life/art-nouveau/art-nouveau-art-deco-differentiations


The Empire State Building and Chrysler Building in New York, USA are the representative buildings of Art Deco, but that design is pretty cool even now. I personally like it a lot.

Jaeger-LeCoultre Reverso is packed with the history of watches made in the 1930s and the design of Art Deco.

The Jaeger-LeCoultre Reverso Classic is a modern reproduction of the design of the time, but this watch was released in the 1990s.

The case and movement have been updated with modern materials and machines and brushed up for everyday use.

If you are a candidate for Rolex Cellini, you may want to add this to your review list as well.